Psychometric Profiling
Using Psychometric Profiling as part of the recruitment process helps to avoid costly mistakes by employing the wrong people - and conversely, helps improve results by employing the right people.
Recruitment is a costly process. If more businesses calculated the true cost of loosing good people with knowledge and expertise they would surely put more effort into motivating and retaining them.
We use 2 types of Profiling to achieve different benefits:
Language & Behavioural Profiling (LAB) from NLP
The LAB is a Linguistic Profiling Toll that allows you to profile a role and a person, and to identify the intrinsic motivation that must be present in a person in order to perform highly in the job.
Here's an example:
In the context of work a person is motivated predominantly in one of two ways. Either they enjoy solving problems, fixing and improving what's wrong, or they enjoy achieving and gaining things - like sales targets for example. In the first example a person will forget the sales targets in favour of helping someone solve a problem. In the second example a person will forget to helping to fix problems for an opportunity to achieve something new. It's an unconscious thing. It's not rocket science if you think about it, the trouble is most recruiters DON'T think about it although it has a HUGE effect on work performance.
The LAB solves this problem and helps you find the right person for the right job. We use the LAB to help clients:
- In recruitment to profile the requirements of a role and to find the right candidate match at behavioural/personality level
- To attract (and repel) the right people for the right job
- In Coaching to provide the right foundations for development and to raise self awareness
- In management development programmes to raise awareness of the needs of different 'personality' types, improve relationships and resolve personality conflicts
DISC Sales Behaviour Report
DISC Profiling is one of the most established psychometric tools available. The Sales Behaviour Report shows how a person sells - in other words the sales behaviour that is used to carry out the role. The report includes useful information to help the individual make small and significant changes and adjustments to enhance sales their performance.
We use DISC in our sales training programmes which include one to one coaching sessions. The DISC report is used by the coach to provide a solid foundation to build the coaching relationship and to give accurate feedback at a personalised level to maximise results in the work environment.
To find out how Profiling could help your business improve sales performance call 0845 330 7884








